Google and YouTube’s top tips for Cannes

Google has, once again, produced what it calls its Cannes to Cannes YouTube ads leaderboard, high-scoring ads on the channel assessed according to views plus other mysterious Google metrics.

Its own 2014 ‘Rewind’ from Portal A comes top (last year’s 2013 effort came second) which is a bit unsporting but Portal A seems to have cracked this particular art. In fact, whether you’re interested in Cannes or not, there’s some formidable filming here.

So here are YouTube’s Top Tips For Cannes:

1. YouTube: YouTube Rewind: Turn Down for 2014
Creative Agency: Portal A

2. Nike Football: The Last Game – Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
Creative Agency: Wieden + Kennedy
Media Agency: Mindshare Portland, Razorfish

3. Turkish Airlines: Drogba vs. Messi: #EpicFood (Official full length version)
Creative Agency: Crispin Porter + Bogusky
Media Agency: Starcom MediaVest Group

4. Hyundai: A Message to Space
Creative Agency: Innocean Worldwide
Media Agency: Innocean Worldwide, Innocean USA

5. P&G, Always: Always #LikeAGirl
Creative Agency: Leo Burnett
Media Agency: Starcom MediaVest Group

6. Samsung: #GALAXY11: The Training
Creative Agency: Cheil + R/GA
Media Agency: Starcom MediaVest Group

7. Clash of Clans: Revenge (Official Super Bowl TV Commercial)
Creative Agency: BFG

8. Ad Council: Diversity & Inclusion – Love Has No Labels
Creative Agency: R/GA

9. Air France: France is in the air
Creative Agency: BETC
Media Agency : KR Media

10. Adidas: Take it
Creative Agency: 180 LA
Media Agency: Carat Global

Last year’s Leaderboard was, in order: Turkish Airlines – Kobe v Messi: The Selfie from Crispin Porter+Bogusky; YouTube – YouTube Rewind: What does 2013 say?/Portal A; WREN – First Kiss; Volvo Trucks -The Epic Split/Forsman & Bodenfors; Budweiser – Superbowl XLVIII commercial – Puppy Love/Anomaly; Nike Football – Winner Stays/Wieden+Kennedy Portland; Pantene: Labels Against Women I #ShineStrong/BBDO Guerrero Ortega; Google: Google Zeitgeist I – Here’s to 2013/adam&eveDDB; Save the Children: Most shocking second a day video/Don’t Panic and Cornetto: Keyfi Yolunda, Aski Sonunda/MOFILM.

R/GA was the most awarded agency at the UK’s D&AD Awards and, with two entries here, must be a strong contender for this year’s Cannes Agency of the Year (won last year by the UK’s adam&eveDDB).

Nice to see BETC’s ‘France is in the air’ (a proper ad, surely the best use of just 45 seconds) making the list.

Delegates cleaned out by rapacious Cannes innkeepers may be interested to know that Google is dispensing food by YouTube foodies on the beach, as well as advice and creative inspiration.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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