Tag Archives: google

How to make the most of the mobile ad boom

Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at the growth of mobile advertising in the UK and the strategic and creative challenges it poses. Clearly, mobile is getting brands and ...

Read More »

Keith Hunt: PubliCom merger is really about the media technology arms race

Keith Hunt (left) is managing partner of Results International. He argues that the main reason for the $35bn PubliCom merger is to create the technology firepower to fend off Google and Facebook. On Sunday 28th July the structure of the ...

Read More »

Emmy ad shortlist shows a shortage of creativity

The US Emmy Awards celebrate the best programmes and performances in TV and, inevitably, they’ve added ads. For the last four years the ad award has gone to Wieden+Kennedy for undoubted top of the range stuff for the likes of ...

Read More »