Tag Archives: goodby silverstein

Agencies are great ones for inventing things that don’t need it – think of the tangle they get into when trying to define creativity. There’ve been some real winners across the ages – JWT’s attempted revamp as “cultural anthropologists” being ...

Advertising in the digital era is often accused of becoming another branch of direct marketing; some might say that (in the purpose era) it’s PR too. Here’s Jennifer Aniston for pharma firm Idorsia heading a campaign against insomnia. From Goodby ...

What is it about Mac n’ Cheese? One of the (crumbling) foundations of the Kraft empire of course. Saw an old edition of Australian Masterchef recently (don’t ask) and the formidably clever tyro cooks were invited to cook this – ...

Instead of waffling on about “must try harder” Goodby Silverstein & Partners is making a big statement in the wake of the George Floyd killing (and the fatal shooting in Louisville in March of Breonna Taylor) with “Being black is ...

HP (Hewlett-Packard as was) would prefer that you printed your pics of loved ones (or anyones) rather than shared them in the mire of social of social media where much is fake and nearly all is insincere. Goodby Silverstein & ...

One of the advantages Coke always had over Pepsi is that its ads were usually OK verging on good and Pepsi’s were not. These days they’re both mostly rubbish. Pepsi has had its in-house struggles, of course. Wise of it ...

Goodby Silverstein & Partners is one of the pillars of advertising excellence in the US; seemingly unmoved by the the latest fads. But it moves with the times too. Now its GS&P Labs is unleashing a new “prototype” called Gramar ...

Always wondered what Cisco actually did – apart from make bundles of money – so it’s helpful of new agency Ogilvy to explain it to us in its debut film starring Game of Thrones’ Peter Dinklage. Sure former agency Goodby ...

Here’s an interesting new agency with a pedigree, in the agreeable climes of San Francisco. Former Crispin Porter+Bogusky president Steven Erich and Goodby Silverstein & Partners ECD Eric Kallman are teaming up to launch Erich & Kallman. Both have considerable ...