Goodby Silverstein takes on social media for HP – and wins in style

HP (Hewlett-Packard as was) would prefer that you printed your pics of loved ones (or anyones) rather than shared them in the mire of social of social media where much is fake and nearly all is insincere.

Goodby Silverstein & Partners is on the case, suitably so as the agency proudly keeps one foot in the past. So social media selfies and others take a good trashing.

Is that Goodby and Silverstein chuckling on the V/O?

Horses for courses and brilliantly done.

MAA creative scale: 9.25.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.