Cisco Systems claims to be the world’s biggest ‘networking’ company but what does that actually mean? It posts more stuff on Facebook and Twitter? If anyone can make sense of these mysterious corporations and their cloud-ish products it’s San Francisco’s ...
Read More »Goodby Silverstein’s fresh take on two men in a bar
We’ve had two men in a bar already today – a Super Bowl clunker for LG starring Liam Neeson – but here’s a much better effort from Adobe and agency Goodby Silverstein for its ‘marketing cloud’ (still not entirely sure ...
Read More »Goodby’s Photoshop epic leads Emmy contenders
The Emmy awards, run by the US National Academy of Television Arts and Sciences, has muscled in on ad awards too and it’s announced the shortlist of TV ads for the awards in September. They’re a pretty predictable line-up of ...
Read More »Goodby Silverstein’s Brian McPherson: why I disagree with Jeff Goodby about the new stuff at Cannes
I love my boss. But I disagree with him. This is especially tricky when your boss is Jeff Goodby. The smart thing, of course, would be not to write publicly about it. After he arrived in Cannes last week, he ...
Read More »Goodby’s work for Adobe deserves an Oscar – but maybe not this 25th birthday celebration for Photoshop
Goodby Silverstein’s partnership with Adobe has been a fruitful one, producing the best B2B campaign in recent years. Shouldn’t have said that, they’ll probably fall out now. Adobe is also known for Photoshop of course (a closed book to me ...
Read More »Ebay plus Goodby Silverstein equals bland
Ebay apparently reckons Christmas starts in August (lots of Christmas ads are shot in August, which may be a clue as to why they’re remarkably unconvincing) so it’s a bit late out of the blocks with what’s being hailed as ...
Read More »Goodby Silverstein produces textbook business to business campaign for ambitious Adobe
Many business to business campaign are dull, dreary things, seemingly designed more to flatter the client than say anything useful. When they essay humour, in a bid to sweeten the corporate pill, the results can be plain embarrassing – look ...
Read More »Michael Lee: did account planning kill advertising?
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20 years in New York agencies winning and working on integrated accounts including Intel, JP Morgan, Exxon Mobil and Jaguar. In ...
Read More »George Parker: why the Howard Gossage way is the right way to converse with consumers
Howard Gossage invented social media before most of the juvenile retards now claiming to have done it (and suing the shit out of each other for the bragging rights) were even born. Remember, Howard is the guy who said… “An ...
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