Pepsi finds its advertising feet with Goodby Silverstein

One of the advantages Coke always had over Pepsi is that its ads were usually OK verging on good and Pepsi’s were not.

These days they’re both mostly rubbish. Pepsi has had its in-house struggles, of course.

Wise of it therefore to enlist Goodby Silverstein & Partners which seems to be enjoying a purple patch, even by its high standards.

Read somewhere that Pepsi has a new “brand platform,” which doesn’t seem to be evident here. Does anyone care about these apart from their originators?

A good ad usually suffices.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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