Tag Archives: fold7

Somersby TV ad hijacks Apple for apple cider

What would we all do without Apple and Apple stores? Carlsberg’s Somersby cider is launching in the UK with this neat campaign from Fold7 showing people sampling Somersby as they would new products and applications in an Apple store. It’s ...

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Fold7’s ‘The Crate Escape’ for Carlsberg goes global

Uk agency Fold7 isn’t as famous as Heineken’s Wieden+Kennedy or Coors’ line-up of VCCP in the UK and newly-formed Team WPP (aka Cavalry) in the US but it seems to be winning the lion’s share of the world’s fourth-largest brewer ...

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JWT gains important Carlsberg global foothold with Hong Kong win

Carlsberg is the world fourth-largest brewer with a history of famous advertising (‘Probably the best lager…) but uses a hotch-potch of agencies. Its new tagline ‘That calls for a Carlsberg’ has been run out of London integrated agency Fold7 with ...

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