Tag Archives: fold7

Carslberg and Fold7’s new Unfiltered is probably not the best ad in the world

Carslberg is launching Unfiltered, real beer for real, um, people with agency Fold7’s first global campaign. Actor Mads Mikkelsen is doing the duties once more, gradually becoming more dishevelled to show..precisely what? The baddest of bad hair days? Carlsberg ads ...

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Fold7 produces blingtastic global effort for Pandora

Fold7 is an interesting London agency, it seems to be able to win substantial accounts – Gocompare.com for instance – and international work. Here’s its first ad for Danish jewellery outfit Pandora, a blingtastic global effort. My colleague Paul Simons ...

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Gocompare’s ‘Wiggle Workout’ brings back ’70s tack

Well this one takes you back. Price comparison site Gocompare.com and agency Fold7 have been taking us on a tour of Wales recently (Gocompare is based in Newport) but there’s not much Welshness in this – apart from a notional ...

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Fold7 and Gocompare go ‘house whispering’ in, er, Wales

Agency Fold7 takes us on another peregrination around Wales in its new ad for price comparison site Gocompare.com, a company based in, surprise, Newport, Wales. This one features Glyn the ‘house whisperer.’ Actually it’s turning into a quite a good ...

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Fold7 looks on the sunny side for Gocompare.com

UK price comparison site gocompare.com is continuing its grand tour of a suspiciously sunny Wales (the company is based in Newport) with this number; which is actually quite a pleasing spin for this advertiser (in the past its ads have ...

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Santo scores Premiership winner for Carlsberg

It looked a bit peculiar when the global Carlsberg departed Fold7 in London for Santo in Buenos Aires, given the laddish tenor of its pretty successful ‘that Calls For A Carlsberg’ campaign. And the above-mentioned chicken could have come home ...

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Fold7 takes on £40m Gocompare creative challenge

Price comparison websites are a genius business – big, profitable, hardly rocket science – but your shop window, assuming the site works of course, is advertising. And, more often that not, big budget telly advertising like wot it used to ...

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