Tag Archives: fold7

Fold7 has bumped WPP’s Grey Europe off the global Carlsberg account, reportedly adding second brand Tuborg to its bag. Fold7 also handles Kronenbourg 1664 Blanc and Somersby for Carlsberg. Fold7 had worked with Carslberg for ten years before Grey intervened ...

Fold7 has won FMCG company PZ Cussons, whose brands include Carex, Original Source and Imperial Leather, from Iris. Fold7’s first campaign is due early next year. UK marketing director Megan Harrison says: “Fold7 displayed strong strategic and creative capabilities, digital ...

Property site Rightmove seems to be aiming at a new market – renters. Quite unusual in property-obsessed Great Britain but maybe property-owning has lost some of its lustre as thousands of leaseholders face ridiculous bills to fireproof “their” properties when, ...

The UK housing market is recovering from Covid-19 it seems, good news for Rightmove which has pushed the boat out with this effort from Fold7. The point being that, when it comes to buying, “there is no perfect time, just ...

Fold7 is making its debut for Kallo with a social and Out of Home campaign, nicely timed for Veganuary with its wall-to-wall coverage of veggie eating and cooking. Kallo is also partnering with veggie chefs Bish Bash Bosh. Kallo makes ...

Social media mayhem was a recurring theme in ads in 2019 – how did we end up here? – and it plays into the hands of audio books and podcast company Audible in a new iteration from Fold7. Audible director ...

Not so long ago it looked as though what we used to call “mini marcoms” companies had had their day; foundering on the difficulty of making all their expensively acquired bits function at the same time. Consequently the escape from ...

Carslberg is launching Unfiltered, real beer for real, um, people with agency Fold7’s first global campaign. Actor Mads Mikkelsen is doing the duties once more, gradually becoming more dishevelled to show..precisely what? The baddest of bad hair days? Carlsberg ads ...

Insurance mogul Peter Wood, the founder of Direct Line and current vehicle Esure, knows what he likes in his ads. In the past that’s included the late Michael Winner for Esure (‘calm down dear,’ below) and, more recently, Welsh ‘tenor’ ...