Fold7 looks on the sunny side for

UK price comparison site is continuing its grand tour of a suspiciously sunny Wales (the company is based in Newport) with this number; which is actually quite a pleasing spin for this advertiser (in the past its ads have been noisy verging on shouty).

Very artful of new agency Fold7 to flatter the client’s Welshness. But the gentle Ealing-type approach, from veteran director Jeff Stark, works pretty well for consumers too.

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