Fold7 produces blingtastic global effort for Pandora

Fold7 is an interesting London agency, it seems to be able to win substantial accounts – Gocompare.com for instance – and international work.

Here’s its first ad for Danish jewellery outfit Pandora, a blingtastic global effort.

My colleague Paul Simons sometimes observes that agencies fall into two categories – those who do what the brand needs and those who do what the client wants (the latter category is rather larger).

This is a bit too cheesy for comfort but will probably sell bucket loads of Pandora. So brand and client will probably both be satisfied.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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