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WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp
Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and…
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Brandtech’s Jellyfish lands Oatly
Challenger marcom groups have found it difficult to scale beyond a certain point because of media. Building a biggish media…
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Former Publicis boss Jorg Riommi forms new agency
Former Publicis East Europe CCO Jorg Riommi is launching a new agency, Ain’t. Riommi was part of the team that…
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Cannes Lions reports client-agency ‘communication breakdown’ in 2024
“Communication Breakdown” is the slightly alarming name given to Cannes Lions’ annual “State of Creativity” survey, which this year exposes…
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KFC is good, but not ‘finger lickin’ good’ in Mother’s new campaign
Workplace lunches are not best suited to buckets of greasy fried chicken, but KFC doesn’t want to miss out on…
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How to work a stopover: Icelandair mixes business and pleasure
Iceland has an established talent for promoting the country to tourists, and this new campaign from Icelandair continues the tradition…
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UK supermarkets big two in a mighty muddle
Tesco is having to change all its Clubcard branding after losing an appeal against a previous court ruling that it…
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What do we do with all those celebs? People’s Postcode Lottery, Nando’s and Miss Dior
Celebs are everywhere in adland these days – we blame the dear old internet and reality TV, which produces so-called…
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Unilever to wave goodbye to Magnum and Ben & Jerry’s
Consumer goods giant Unilever is planning to offload its ice cream business, mainly comprising Magnum and Ben & Jerry’s. Ice…
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