Workplace lunches are not best suited to buckets of greasy fried chicken, but KFC doesn’t want to miss out on potential customers – so here’s a new ad from Mother promoting a lunchtime meal deal that won’t require any finger licking.
The Twister Wrap comes with a side and a drink and – as these two ads demonstrate – allow even manual roles like a barber and a masseuse to work and eat at the same time. When clients spot them stopping for a bite, they remain unphased.
Directed by Sam Hibbard through Somesuch, the ads deliver KFC’s message in the cool, unhurried tone that Mother does so well.
MAA creative scale: 8
