Essence CEO EMEA Nick Baughan has joined the agency brain drain to tech/social media, joining Facebook as director of agencies in the UK and Ireland. Baughan (below), who’s worked for GroupM media agencies for 13 years, will be a big ...
Read More »Radiocentre’s Siobhan Kenny: why fake news farrago matters to advertisers as much as politicians
If the furore over fake news and brand safety has taught us anything, it’s that trust is set to be the major factor determining where the advertising money goes in future. Impartial, well-funded news was always supported by advertising revenues ...
Read More »Amazon’s ad business in hot pursuit of Facebook and Google
Amazon passed $2bn in net revenue (profit) for the first time in the second quarter of 2018, boosted by its rapidly growing high margin cloud computing business (is there anything Amazon doesn’t do?) Buried in the numbers is its ad ...
Read More »Zuckerberg may face challenge as Facebook goes ex-growth
Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not so much because it narrowly missed its quarterly earnings target of $13.3bn (posting $13.2bn) or that user numbers slipped back ...
Read More »The agency ‘Math Men’ are after your data too – as direct marketing takes over the ad world
New Yorker writer and author Ken Auletta’s chat to departed WPP CEO Sir Martin Sorrell at Cannes should be interesting. Even even if he doesn’t delve into the reasons for Sorrell’s shock departure he has an interesting thesis, described here, ...
Read More »Facebook plumbs new depths as it tries to raise its PR game
Facebook’s revenues are going through the roof – nearly $12bn in the first quarter Of 2018 (49 per cent up year on year) – 91 per cent of it via mobile. This when founder Mark Zuckerberg has been hauled before ...
Read More »Zuckerberg begins Facebook’s case for the defence
Here are some supposed highlights from Faceboook founder Mark Zuckerberg’s first day of testimony before the US Congress following the Cambridge Analytica data mis-use revelations (87m users had their information hacked). Not much new here from a contrite Zuckerberg although ...
Read More »Why the Cambridge Analytica scandal could be life threatening for Facebook and big tech
The Cambridge Analytica affair may be the biggest threat to Facebook to date; far more so than Russian meddling in the last US Presidential Election (the Cambridge Analytica gang were much cleverer in the way they harvested data from, virtually, ...
Read More »Time won’t be up for sexism in adland until clients as well as agencies deal more honestly
Yesterday we had timeTo, a somewhat belated effort to tackle sexism and its consequences in UK agencies from, among others, The Advertising Association and women’s ad group Wacl. Now in the US, where there’ve been more cases of sexual harassment, ...
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