Apple fires first ad shots in privacy war

This could be a fun ad war on the way: Apple is plugging its new privacy stance with a TBWA campaign inviting inquisitive others – Facebook anyone? – to “mind their own business.”

iPhone users now have to opt in to allow other apps to track them here, there and everywhere on the internet.

Will Facebook respond? A tricky one for whichever agency gets the job – something of a moral dilemma. Do those register these days? We’ll see.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.