New ITV boss Carolyn McCall is just settling into her new plush new seat at the the UK’s biggest free-to-air broadcaster but she might not be too pleased to see the latest report from Deloitte’s technology, media and telecoms practice ...
Read More »Virgin Trains spat with the Mail shows the hypocrisy of modern attitudes to media
When an advertiser or business partner pulls out of a relationship with a newspaper or TV station the time-honoured response is “boo, hiss,” censorship rearing its (mercifully rare) ugly head. Such has been the response by many to Virgin Trains’ ...
Read More »Google and Facebook eye Christmas ads bonanza
So what has happened to the Christmas ads missing millions? Last week we noted that YouTube views seems to be down across the piece and it seems that the same has happened to Facebook shares (bigger numbers than YouTube in ...
Read More »Crowd-funding is Pemsell’s key to the rescue of the Guardian
Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed bits in yellow at the bottom of each story saying “while you’re here,” inviting you to send money to support ...
Read More »Snapchat leads social media ad growth, Facebook lags
We all knew that social media is taking over the advertising world but new numbers from consultancy 4C, via its platform 4C Social which analyses nearly $250m in media spend from over 1000 individual brands, shows that it’s not all ...
Read More »Dove’s Facebook howler is a real beauty
Unilever’s Dove is in hot water for a Facebook ad that seems to show a black woman turning into a white one, courtesy of Dove. A somewhat abashed Unilever says “This did not represent the diversity of real beauty which ...
Read More »Facebook pledges to clean up network – again
Here’s Facebook’s Mark Zuckerberg outlining nine things the social network is going to do to prevent nasties invading its space: specifically some 3,000 Russia-originated anti-Clinton election ads it’s magnanimously agreed to share with the US Congress, which is investigating election ...
Read More »Facebook gets another splattering over anti-Jewish content
Every week seems to bring a new disaster for Facebook – not one that seems to affect its money-hoovering activities mind – and now it’s the discovery by ProPublica that you can target the news feeds of over 2,000 people ...
Read More »Welcome to the era of six-second video ads
YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Why six seconds? It’s longer than five but shorter than seven..dunno. Of course all three want more ad dollars. Any other benefits? The ...
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