Was Facebook’s $11.2m Super Bowl ‘rock’ worth it?

Facebook Groups are supposed to be the new big thing from the Zuckerberg dream factory, bringing people together with similar interests (I think.)

$11.2m was lavished on the airtime for this Super Bowl launch effort from Wieden+Kennedy, majoring on ‘rock’ in all its manifestations. With Chris Rock and Sylvester Stallone (Rocky geddit?) who probably cost a lot more on top.

What was it Jay Chiat said about agencies when they became big?

Worth $11.2m? Um, no.

MAA creative scale: 3.

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