Facebook Groups are supposed to be the new big thing from the Zuckerberg dream factory, bringing people together with similar interests (I think.)
$11.2m was lavished on the airtime for this Super Bowl launch effort from Wieden+Kennedy, majoring on ‘rock’ in all its manifestations. With Chris Rock and Sylvester Stallone (Rocky geddit?) who probably cost a lot more on top.
What was it Jay Chiat said about agencies when they became big?
Worth $11.2m? Um, no.
MAA creative scale: 3.