BBDO hymns encryption benefits as WhatsApp seeks to reassure users

Just about every BBDO agency under the sun seems to have been enlisted for WhatsApp’s much-heralded global ad campaign, seeking to allay user fears that owner Facebook’s plans to monetise the platform it coughed up $19bn for will invade their privacy.

Do bears relieve themselves in the woods?

So BBDO is plugging the benefits of encryption on a double date – set in Asia of course.

Neatly done – although most questions remain unanswered.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.