Just about every BBDO agency under the sun seems to have been enlisted for WhatsApp’s much-heralded global ad campaign, seeking to allay user fears that owner Facebook’s plans to monetise the platform it coughed up $19bn for will invade their privacy.
Do bears relieve themselves in the woods?
So BBDO is plugging the benefits of encryption on a double date – set in Asia of course.
Neatly done – although most questions remain unanswered.
MAA creative scale: 7.