Watched Eric Cantona’s documentary The United Way the other night (presented, co-written and produced by the great man) and they were all there: Becks, Fergie et al but nary a Glazer, the controversial owners in the post-Cantona era, in sight. ...
Read More »Cantona joins anniversary space race for Kronenbourg
Who’s the best actor in ads? Move over Idris Elba and even Robert De Niro, surely it’s former Man United enfant terrible Eric Cantona? We’ve already had him wowing the ladies of Alsace by pretending to be a farmer and ...
Read More »Cantona hits a Champions League winner for Hotels.com
If you want classy content just send for Eric Cantona- wind him up and watch him go. The former Manchester United star turned actor has fronted some more than decent campaigns – Kronenbourg for one – and here he is ...
Read More »Cantona scores again on return for Kronenbourg
Long-running campaigns are becoming a thing of the past but Kronenbourg 1664 has been employing French footballer turned actor Eric Cantona profitably for a while now although the ads, from Ogilvy & Mather, somehow seem to slip under the radar. ...
Read More »Ogilvy produces a doggy triumph for Kronenbourg
Someone at Ogilvy has remembered that what we now call German shepherd dogs were once known as Alsatians (because they came from Alsace, maybe) and the supercharged mutts are the heroes of the latest instalment of Kronenbourg’s Eric Cantona campaign. ...
Read More »Ogilvy’s ‘Cantona’ campaign for Kronenbourg joins the beer advertising hall of fame
Another watery tale: this time it’s Eric Cantona pretending to swim the English Channel for Kronenbourg. My friend George Parker at Adscam asks if this, LeBigSwim, is the best beer campaign to date. Well there’ve been some crackers – Heineken ...
Read More »Eric Cantona’s Channel promise for Kronenbourg
Eric Cantona’s back in Ogilvy’s campaign for Kronenbourg 1664, this time promising – online only – to swim the English Channel if 10000 ‘supporters’ agree that Kronenbourg is the best beer in the world. Which isn’t setting the bar that ...
Read More »ASA slaps ad ban on Kronenbourg – but not Cantona
That’s a shame, I thought for a moment that the UK’s Advertising Standards authority had joined the slim ranks of those brave enough to show former footballer Eric Cantona the red card (Eric is not a man to mess with). ...
Read More »Eric Cantona scores for Ogilvy and Kronenbourg
This ad by Ogilvy UK first appeared in February but it’s being given another barrage of airtime; presumably for Christmas and all the lager special offers in the big supermarkets. It’s a delightfully old-fashioned offering; featuring a celeb (Eric Cantona) ...
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