Tag Archives: Eric Cantona

Cantona joins anniversary space race for Kronenbourg

Who’s the best actor in ads? Move over Idris Elba and even Robert De Niro, surely it’s former Man United enfant terrible Eric Cantona? We’ve already had him wowing the ladies of Alsace by pretending to be a farmer and ...

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Cantona scores again on return for Kronenbourg

Long-running campaigns are becoming a thing of the past but Kronenbourg 1664 has been employing French footballer turned actor Eric Cantona profitably for a while now although the ads, from Ogilvy & Mather, somehow seem to slip under the radar. ...

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Ogilvy produces a doggy triumph for Kronenbourg

Someone at Ogilvy has remembered that what we now call German shepherd dogs were once known as Alsatians (because they came from Alsace, maybe) and the supercharged mutts are the heroes of the latest instalment of Kronenbourg’s Eric Cantona campaign. ...

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Eric Cantona’s Channel promise for Kronenbourg

Eric Cantona’s back in Ogilvy’s campaign for Kronenbourg 1664, this time promising – online only – to swim the English Channel if 10000 ‘supporters’ agree that Kronenbourg is the best beer in the world. Which isn’t setting the bar that ...

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ASA slaps ad ban on Kronenbourg – but not Cantona

That’s a shame, I thought for a moment that the UK’s Advertising Standards authority had joined the slim ranks of those brave enough to show former footballer Eric Cantona the red card (Eric is not a man to mess with). ...

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Eric Cantona scores for Ogilvy and Kronenbourg

This ad by Ogilvy UK first appeared in February but it’s being given another barrage of airtime; presumably for Christmas and all the lager special offers in the big supermarkets. It’s a delightfully old-fashioned offering; featuring a celeb (Eric Cantona) ...

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Why £11.2bn of the UK’s £16bn adspend is wasted

According to the Advertising Association 2011 ad expenditure in the UK will be circa £16 billion. So a client spending £1.6m in 2011 will account for 0.01% of all advertising. Makes you think harder about what is and isn’t effective, ...

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