Eric Cantona’s Channel promise for Kronenbourg

Eric Cantona’s back in Ogilvy’s campaign for Kronenbourg 1664, this time promising – online only – to swim the English Channel if 10000 ‘supporters’ agree that Kronenbourg is the best beer in the world. Which isn’t setting the bar that high really, so presumably macho Eric is up for the task.

It’s a neat wheeze, especially if he does it.

Pity there isn’t another proper ad on the way, like this one.

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