Ogilvy’s ‘Cantona’ campaign for Kronenbourg joins the beer advertising hall of fame

Another watery tale: this time it’s Eric Cantona pretending to swim the English Channel for Kronenbourg. My friend George Parker at Adscam asks if this, LeBigSwim, is the best beer campaign to date.

Well there’ve been some crackers – Heineken way back, various incarnations of Fosters – but it’s certainly up there.

From Ogilvy London. The creative team was Simon Lotze and Miguel Nunes, who should be stepping up to a podium or three if there’s any justice. Directed by Ivan Zacharias for Stink.

MAA creative scale: 9.25 (could be even more but Cantona is such an inspired performer you wind him up and watch him go).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. Refreshes the parts other beers cannot reach.
    Bet he drinks Carling Black Label.
    Australians wouldn’t give a XXXX for anything else. Reassuringly Expensive.

    To quote a few.

    No it’s not. Nowhere near.

  2. Well, I laughed
    Looks like there’s more here

  3. Majestic piece of advertising

  4. Definitely one of the best. Brilliant use of social media. Cantona as hero is inspired. Love the collar moment.

  5. Pure class!

  6. One of the most inspired online campaigns I have seen in ages.