Long-running campaigns are becoming a thing of the past but Kronenbourg 1664 has been employing French footballer turned actor Eric Cantona profitably for a while now although the ads, from Ogilvy & Mather, somehow seem to slip under the radar.
Maybe the budget won’t stretch to too much telly.
Anyway Eric’s back, this time guarding ze ‘ops of Alsace.
A funny beer ad like wot zey used to be.
MAA creative scale: 8.