Cantona scores again on return for Kronenbourg

Long-running campaigns are becoming a thing of the past but Kronenbourg 1664 has been employing French footballer turned actor Eric Cantona profitably for a while now although the ads, from Ogilvy & Mather, somehow seem to slip under the radar.

Maybe the budget won’t stretch to too much telly.

Anyway Eric’s back, this time guarding ze ‘ops of Alsace.

A funny beer ad like wot zey used to be.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.