Tag Archives: durex

It’s better to be wetter in Dry January says Durex

It may be Veganuary for many but Durex and agency Havas are spinning on venerable ‘Dry January’ with a social, print and OOH continuation of Durex’s ‘Let’s Lube’ campaign which surfaced on TV last year. Dry isn’t necessarily good it ...

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Durex and Havas lube up for ‘Foreplay Forever’

We’re a broad church here at MAA – For the Guardian it’s ‘Hope is Power,’ for Durex ‘Foreplay Forever.’ Thats the theme of its new “multi-market, pro-foreplay campaign which aims to break the stigma around lubrication and challenge the myth ...

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Havas Moscow targets Generation Z for Durex

To Moscow here Havas Creative Group is trying to connect Durex to that elusive Generation Z with a campaign against unprotected sex from its Social Media Newsroom. Havas made much of these a few years back. Havas began as a ...

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McCann Tel-Aviv duo craft vibrating Valentine’s for Durex

Did you know that Durex makes a Vibrating Cock Ring? OK, you have a collection at home (not in the office, that’s not allowed). What about the Jewish name for Valentine’s Day? It’s Tu B’Av. So to add to the ...

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Durex puts some tech into condoms and ‘pleasure gels’

Durex is launching a campaign through agency Havas for its new e-commerce website and Durex Explore app. It claims this is the world’s first ‘synchronised dual screen film,’ showing what goes on behind the scenes in the ad. Looks like ...

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Durex claims world first for internet sex

Durex and Havas in Australia have produced what they claim is a ‘world first,’ Fundawear (underwear) which allows you to touch up your partner (or anyone else prepared to play) over the internet. So next time you see someone or ...

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