Tag Archives: durex

Havas Moscow targets Generation Z for Durex

To Moscow here Havas Creative Group is trying to connect Durex to that elusive Generation Z with a campaign against unprotected sex from its Social Media Newsroom. Havas made much of these a few years back. Havas began as a ...

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McCann Tel-Aviv duo craft vibrating Valentine’s for Durex

Did you know that Durex makes a Vibrating Cock Ring? OK, you have a collection at home (not in the office, that’s not allowed). What about the Jewish name for Valentine’s Day? It’s Tu B’Av. So to add to the ...

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Durex puts some tech into condoms and ‘pleasure gels’

Durex is launching a campaign through agency Havas for its new e-commerce website and Durex Explore app. It claims this is the world’s first ‘synchronised dual screen film,’ showing what goes on behind the scenes in the ad. Looks like ...

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Durex claims world first for internet sex

Durex and Havas in Australia have produced what they claim is a ‘world first,’ Fundawear (underwear) which allows you to touch up your partner (or anyone else prepared to play) over the internet. So next time you see someone or ...

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Durex launches its own kind of airline safety film

Next time the cabin staff show you the safety equipment pay attention at the back! Some such thought seems to have been in the mind of Durex Poland and its agency (Euro RSCG? Havas Polska?) for this possibly crowd-sourced film. ...

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Drum spoof Olympics ad for Durex fools Adweek

The Drum, which started in the UK as a mag featuring out-of-London ad doings, is turning into a lively old organ and it’s launched a Fauxlympics competition for spoof ads. One of the winners, from ‘Dan & Simon’ for Durex’s ...

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Where are the ads that cut through Olympic overload?

I’d been out of the UK for 10 days, during which I had deliberately denied myself access to TV or newspapers. It was my tiny but heroic revolt against the usual 24/7 news bombardment. The minute I got back and ...

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US marketers too insular says new WFA survey

A new survey by the World Federation of Advertisers (WFA) of its members reveals that almost 60 per cent of global marketers are shifting budget to focus on new markets for growth. Nearly 95 per cent think future growth will ...

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Euro RSCG makes sweet music for Durex – eventually

After years of trying not to, condom ads are getting raunchier and Durex’s new line from Euro RSCG is ‘Love Sex.’ But how do you make the point without showing the act or yet another couple coming rapidly to simmering ...

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