Havas Moscow targets Generation Z for Durex

To Moscow here Havas Creative Group is trying to connect Durex to that elusive Generation Z with a campaign against unprotected sex from its Social Media Newsroom. Havas made much of these a few years back. Havas began as a French press agency.

Here are a couple.

Seems to be working, judging by the likes.

MAA creative scale: 7.

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