Durex puts some tech into condoms and ‘pleasure gels’

Durex is launching a campaign through agency Havas for its new e-commerce website and Durex Explore app.

It claims this is the world’s first ‘synchronised dual screen film,’ showing what goes on behind the scenes in the ad.

Looks like a sexy little (conventional) film to me (an intriguing one certainly) but I think you have to download the app and point it at the screen to get the full tech effect.

Do I need this particular app (or truckloads of condoms and ‘pleasure gels’)? That would be too much information…

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.