Durex is launching a campaign through agency Havas for its new e-commerce website and Durex Explore app.
It claims this is the world’s first ‘synchronised dual screen film,’ showing what goes on behind the scenes in the ad.
Looks like a sexy little (conventional) film to me (an intriguing one certainly) but I think you have to download the app and point it at the screen to get the full tech effect.
Do I need this particular app (or truckloads of condoms and ‘pleasure gels’)? That would be too much information…