droga5
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Droga’s back in sport with Under Armour, the Aylings and both sides of Fleetwood Mac
***Droga5 in New York is not one to let the grass grow under its feet and, shortly after splitting with…
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Droga5 beats off US creative elite to land Chobani Greek yogurt
Droga5, which is still spitting feathers after Puma announced it was leaving the agency (insiders say it was Droga’s decision)…
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Google goes All-American for Moto X phone launch
Here’s one of Droga5’s first spots for Motorola’s new Moto X smartphone, and very American it is too. The new…
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Puma and Droga5 in surprise split
It’s Droga5 here, there and everywhere at the moment. The New York-based agency’s new London office has just won its…
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Droga5’s new London agency chips away at Heineken with Strongbow cider assignment
Droga5’s decision to open a London office back in the summer was one of the more interesting developments in UK…
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Droga5 gets set for $500m Moto X ad bonanza
Google-owned Motorola has been unveiling its new Moto X smartphone with enticing details about a $500m ad budget. This rather…
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Why the PubliCom focus on mega spenders opens the door for start-ups to sweep up national accounts
Over the last week there has been a frenzy of speculation about the proposed merger between Omnicom and Publicis. It…
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Agencies
Droga5 heads for Wall Street – and old Soho
Turn your back for a moment and what happens? The agency merger of the decade (or perhaps ever) happens while…
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Michael Lee of Madam: In a world of 140 characters great writing can still give a brand its voice
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency…
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