Tag Archives: droga5

Who’s next for Bacardi? Wieden+Kennedy, Crispin Porter, Droga5?

Well a big payday might be coming for one of them as Campaign reports that Bacardi is reviewing its ad account at Young & Rubicam and looking for a ’boutique-style’ US-based agency. None of of these are exactly corner shops ...

Read More »

Hot agency Droga5 produces decidedly cool ad for Cascade beer

We all know how companies market ‘Australian’ beer (mostly brewed elsewhere) outside Australia, liberal use of allegedly funny ockers. So it’s interesting to see how one of the hottest agencies on the planet Droga5 (Sydney branch) addresses the issue. Rather ...

Read More »

DraftFCB wins Nivea and loses Kraft, Jello heads to Crispin Porter

It’s a funny old world as DraftFCB and Interpublic executives will be reminding themselves today. Draft, which hasn’t had the happiest of times since it merged with FCB, yesterday scored what seemed like a life-changing win of the $700m Beiersdorf-owned ...

Read More »

Saatchis takes a beating in Australia at the hands of returning exiles

That’s Saatchi & Saatchi not M&C Saatchi, which is one of the agencies handing out the aforementioned beating. Saatchis (the Publicis-owned one) has been turfed from the Lion Nathan beer roster, losing Tooheys New to hot local agency BMF and ...

Read More »