Droga5, which announced last week that it was setting up a global network (it currently operates in New York and Sydney) has chosen London as its gateway to Europe; poaching Kevin Dundas (right) from 180 Amsterdam as its CEO and ...
Read More »Droga5 clears the decks for international expansion
Top creative agency Droga5, currently confined to New York and Sydney, has confirmed that it’s embarking on the creation of another global micro-network. The agency has promoted New York CEO Andrew Essex (left) to vice chairman and he will join ...
Read More »Taylor Swift debuts for Diet Coke and Droga5
Country crossover star Taylor Swift is a Diet Coke fan it seems (the gazillions she earns from them probably help) so newly-appointed US agency Droga5 had to do something with her and here it is. By the standards of some ...
Read More »Spotify tries to own serious music in first ad campaign by Droga5
Music streaming service Spotify has chosen Droga5 to handle its foist advertising campaign, ‘For Music,’ breaking now in the US. Spotify launched in 2008 and quickly became the go-to music streaming service for early adopters in music and tech around ...
Read More »Droga5 opens new box of tricks for Newcastle Brown
Droga5 New York is continuing on its heroic task of making venerable Brit beer brand Newcastle Brown hot and trendy with further instalments in its ‘No Bollocks’ campaign. This is partly to promote the brown nectar’s new availability in cans ...
Read More »RKCR/Y&R celebrates BBC’s 90th, IPA rages at UK government, Droga5 debuts for Coke Zero
A rich mixture then. ***RKCR/Y&R (please call it Y&R, RKC and R have cleared off) has produced this nice film to celebrate the BBC’s 90th birthday, featuring some of its greatest hits. Oddly, there’s no Jimmy Savile. But I can’t ...
Read More »My pick of 2012: Wieden+Kennedy London, Tesco (sort of) and Neil Christie
Adscam/The Horror! author and all-round advertising legend George Parker, author of Confessions of a Mad Man among other seminal business school tomes, chooses his agency(ies) of the year, ad/campaign (sort of) and person of the year. I must say, I ...
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