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Droga’s back in sport with Under Armour, the Aylings and both sides of Fleetwood Mac

***Droga5 in New York is not one to let the grass grow under its feet and, shortly after splitting with Puma, has been hired by up-and-coming sportswear brand Under Armour to lead the creative on its Under Armour woman’s brand, the biggest part of its business.

D5 types in New York are keen to emphasise that they’ll still be working with Puma until early 2014 when they take over Under Armour. Its an interesting coming together; Under Armour is apparently one of the fastest-growing US sports brands while Nike and Adidas, which are both looking a bit tired at times, seemed more likely suitors for Droga’s services.

Maybe DD knows something we don’t.

***In case you missed it, here’s a really funny ad for the mysterious Schumos coffee that we ran earlier in the week. Dunno if it exists, but it’s a proper ad.

***We’ve had lots of replies to our first-ever survey, asking readers what they think of the consultants occupying/infesting (take your pick) the marketing arena: helping clients choose agencies, organise their activities better, advise procurement (yikes!).

But the more we receive the more accurate our findings will be. So if you’ve got a minute or two (that’s all really) tell us what you think. Doesn’t matter which bit of the biz you inhabit. But if you’re an advertiser, obviously, you owe it to yourself to respond. Just click here.

***Bumped into veteran media buyer (and advertising legend, or so he keeps telling me) John Ayling the other day, with his lovely daughter Caroline. Caroline (left) tells me she is departing the well-upholstered shores of Synergy, the sports marketing company owned by Engine Group, to chance her arm as a rep for rugby players in the build-up to the next Rugby World Cup in UK in 2015.

‘Strewth! Does she know what she’s taking on? Not Gavin Henson, the famously ill-behaved Wales and Bath centre, I hope. Brave girl.

Anyway John and Caroline were on their way to the O2 to see Fleetwood Mac, the old ‘rock for dinner parties’ combo resurrected. Actually they weren’t that bad:

Love Stevie Nicks. The best small gig I ever went to was Fleetwood Mac in a boat club in Nottingham, when the band was still fronted by the great Peter Green. And they closed with this reviving tune: Shake Your Moneymaker. Think it’s Jeremy Spencer, another great musician of the era, vocalising.

Magic. Have a nice weekend.

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Caroline Ayling droga5 fleetwood mac Jeremy Spencer John Ayling Peter Green puma rugby world cup under armour

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. What Happened???
    On this Monday morning I find my favorite wisdom imparting MAA changing itself from something that looked like it came from Stephen’s desk in the attic to something that looks like it came from an office. Tellingly, there’s the bridges, the river and the town in full view. London Underground it no more is then?

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