Tag Archives: draftfcb

Richard Pinder’s new model agency The House wins Levi’s worldwide alongside renascent Draftfcb

Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle the iconic (not an exaggeration in this case) Levi’s account. Levi’s departed Wieden+Kennedy last year. Quite why Levi’s needs two ...

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Looks like it’s goodbye Draft, welcome FCB at IPG

What’s in an agency name? Used to be a load of initials of course, at one time there was a London agency called Beverley Fowler Maslin Oxlade & Starkey (lots of initials, obviously) and then, I think, they added Jenns ...

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Kmart scores 13m YouTube hits for Joe Boxer

US retailer Kmart has had a number of big viral hits recently, courtesy of under-fire agency DraftFCB, and this latest Christmas effort for Joe Boxer boxers is packing them in with over 13m YouTube hits. My friend George Parker doesn’t ...

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Y&R New York plumbs the depths for JC Penney

US retailer JC Penney is having a nightmarish time, changing CEOs as investors squabble over ways to revive the cash-strapped company. So, to try to prove how young and hip it is, it’s hired Y&R New York to try to ...

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DraftFCB wins big for KMart with ‘ship my pants’

DraftFCB could do with a winner or three and it seems to have produced one with this ad/online film for US retailer KMart’s online operation which has become, arguably, adland’s biggest gross-out online hit to date with zillions of online ...

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