Tag Archives: draftfcb

Interpublic is trying to close the door on an eight-year car crash by dumping the ‘fcb’ bit of Chicago-based network Draftfcb and reverting to the name FCB, shorthand for Foote Cone & Belding, one of the original aristocrats of Madison ...

Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle the iconic (not an exaggeration in this case) Levi’s account. Levi’s departed Wieden+Kennedy last year. Quite why Levi’s needs two ...

What’s in an agency name? Used to be a load of initials of course, at one time there was a London agency called Beverley Fowler Maslin Oxlade & Starkey (lots of initials, obviously) and then, I think, they added Jenns ...

Interpublic-owned DraftFCB has bought London creative agency Inferno for a reported £11m up front to pep up its flagging UK operation. Actually DraftFCB has been flagging all over the place, most notably on its home territory of Chicago, where it ...

US retailer Kmart has had a number of big viral hits recently, courtesy of under-fire agency DraftFCB, and this latest Christmas effort for Joe Boxer boxers is packing them in with over 13m YouTube hits. My friend George Parker doesn’t ...

US retailer JC Penney is having a nightmarish time, changing CEOs as investors squabble over ways to revive the cash-strapped company. So, to try to prove how young and hip it is, it’s hired Y&R New York to try to ...

Is this new ad from DraftFCB for Kmart irritating or what? My friend George Parker of Adscam fame is in no doubt that it is (although George is occasionally moved to question the doings at what used to be Chicago’s ...

More awards stuff: The UK’s D&AD Awards is now open to the world and New Zealand seems to have made a strong early showing with, among others, this campaign from DraftFCB (of all people) for NZ animal charity the SPCA. ...

DraftFCB could do with a winner or three and it seems to have produced one with this ad/online film for US retailer KMart’s online operation which has become, arguably, adland’s biggest gross-out online hit to date with zillions of online ...