Interpublic is trying to close the door on an eight-year car crash by dumping the ‘fcb’ bit of Chicago-based network Draftfcb and reverting to the name FCB, shorthand for Foote Cone & Belding, one of the original aristocrats of Madison ...
Read More »Richard Pinder’s new model agency The House wins Levi’s worldwide alongside renascent Draftfcb
Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle the iconic (not an exaggeration in this case) Levi’s account. Levi’s departed Wieden+Kennedy last year. Quite why Levi’s needs two ...
Read More »Looks like it’s goodbye Draft, welcome FCB at IPG
What’s in an agency name? Used to be a load of initials of course, at one time there was a London agency called Beverley Fowler Maslin Oxlade & Starkey (lots of initials, obviously) and then, I think, they added Jenns ...
Read More »Action man Carter Murray speeds through London merger of DraftFCB and Inferno
Interpublic-owned DraftFCB has bought London creative agency Inferno for a reported £11m up front to pep up its flagging UK operation. Actually DraftFCB has been flagging all over the place, most notably on its home territory of Chicago, where it ...
Read More »Kmart scores 13m YouTube hits for Joe Boxer
US retailer Kmart has had a number of big viral hits recently, courtesy of under-fire agency DraftFCB, and this latest Christmas effort for Joe Boxer boxers is packing them in with over 13m YouTube hits. My friend George Parker doesn’t ...
Read More »Y&R New York plumbs the depths for JC Penney
US retailer JC Penney is having a nightmarish time, changing CEOs as investors squabble over ways to revive the cash-strapped company. So, to try to prove how young and hip it is, it’s hired Y&R New York to try to ...
Read More »Are Kmart’s street-smart kids talking our language?
Is this new ad from DraftFCB for Kmart irritating or what? My friend George Parker of Adscam fame is in no doubt that it is (although George is occasionally moved to question the doings at what used to be Chicago’s ...
Read More »SPCA’s ‘Driving Dogs’ by Draft is early D&AD contender among clutch from New Zealand
More awards stuff: The UK’s D&AD Awards is now open to the world and New Zealand seems to have made a strong early showing with, among others, this campaign from DraftFCB (of all people) for NZ animal charity the SPCA. ...
Read More »DraftFCB wins big for KMart with ‘ship my pants’
DraftFCB could do with a winner or three and it seems to have produced one with this ad/online film for US retailer KMart’s online operation which has become, arguably, adland’s biggest gross-out online hit to date with zillions of online ...
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