draftfcb
-
Advertisers
Draftfcb becomes FCB in belated new/old makeover
Interpublic is trying to close the door on an eight-year car crash by dumping the ‘fcb’ bit of Chicago-based network…
Read More » -
Advertisers
Richard Pinder’s new model agency The House wins Levi’s worldwide alongside renascent Draftfcb
Richard Pinder’s new-style network The House Worldwide has scored a major coup by being appointed alongside Interpublic’s Draftfcb to handle…
Read More » -
Agencies
Looks like it’s goodbye Draft, welcome FCB at IPG
What’s in an agency name? Used to be a load of initials of course, at one time there was a…
Read More » -
Agencies
Action man Carter Murray speeds through London merger of DraftFCB and Inferno
Interpublic-owned DraftFCB has bought London creative agency Inferno for a reported £11m up front to pep up its flagging UK…
Read More » -
Advertisers
Kmart scores 13m YouTube hits for Joe Boxer
US retailer Kmart has had a number of big viral hits recently, courtesy of under-fire agency DraftFCB, and this latest…
Read More » -
Advertisers
Y&R New York plumbs the depths for JC Penney
US retailer JC Penney is having a nightmarish time, changing CEOs as investors squabble over ways to revive the cash-strapped…
Read More » -
Advertisers
Are Kmart’s street-smart kids talking our language?
Is this new ad from DraftFCB for Kmart irritating or what? My friend George Parker of Adscam fame is in…
Read More » -
Advertisers
SPCA’s ‘Driving Dogs’ by Draft is early D&AD contender among clutch from New Zealand
More awards stuff: The UK’s D&AD Awards is now open to the world and New Zealand seems to have made…
Read More » -
Advertisers
DraftFCB wins big for KMart with ‘ship my pants’
DraftFCB could do with a winner or three and it seems to have produced one with this ad/online film for…
Read More »
