Tag Archives: draftfcb

Wieden+Kennedy is still on the Oreo case – this time with new ‘life raft’ commercial

Wieden+Kennedy Portland isn’t supposed to be Mondelez-owned Oreo’s ad agency (that’s officially shared between DraftFCB and The Martin Agency), it just keeps producing Oreo ads. Here’s the latest on the ‘Cookies and Cream’ theme. And it’s fine, a simple dramatisation ...

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Oreo takes another bite of Wieden+Kennedy

Wieden+Kennedy beat agency of record DraftFCB to the task of making Oreo’s Super Bowl ad and it always seemed rather odd that brand owner Mondelez (officially at least) stuck to the story that Oreo would then return to DraftFCB for ...

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DraftFCB claims ‘life is great in advertising land’

When you see these things you always wonder who’s idea it was. Were the staff of DraftFCB South Africa dragooned into warbling “Life’s a happy song when you’re building favourite brands all year long” or was it a communal, or ...

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Taco Bell media planning task outs new Publicis Groupe media contender Spark

It seems that you can’t have too many media agencies these days (unless you’re Omnicom) and Publicis Groupe has quietly launched a third to add to Starcom and Zenith, Spark headed by long-serving Starcom exec Chris Boothe (left). Spark has ...

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