SPCA’s ‘Driving Dogs’ by Draft is early D&AD contender among clutch from New Zealand

More awards stuff: The UK’s D&AD Awards is now open to the world and New Zealand seems to have made a strong early showing with, among others, this campaign from DraftFCB (of all people) for NZ animal charity the SPCA.

The campaign is intended to find homes for thousands of mutts and sets about this challenging task by showing how clever they are.

Very good. The woman in the film is quite brave: good job even these clever dogs haven’t learned how to change gear yet.

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