Kmart scores 13m YouTube hits for Joe Boxer

US retailer Kmart has had a number of big viral hits recently, courtesy of under-fire agency DraftFCB, and this latest Christmas effort for Joe Boxer boxers is packing them in with over 13m YouTube hits.

My friend George Parker doesn’t like it at all – but then George has been musing recently on things of beauty like the tattoos on the Kate Moss derriere, executed by Lucien Freud in the back of a taxi, it seems.

A thing of similar beauty the above clearly is not and it’s caused a rather predictable online stir. But I quite like it (he whispers).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.