Is this new ad from DraftFCB for Kmart irritating or what?
My friend George Parker of Adscam fame is in no doubt that it is (although George is occasionally moved to question the doings at what used to be Chicago’s biggest agency).
Reminds me of the time a few years ago when I was chauffeuring some of a boys’ football team (the legendary Crouch End Eagles if you must know) to some god-forskaken grass lookalike in the East End. For the first half of the journey they expressed themselves loudly and exclusively (and with no hint of irony) in what I can only describe as Jamaican patois.
I then invited them to switch to English or walk. Was I being racist as well as an unreasonably grumpy parent?
Hope not. Anyway, I’m staying out of the Kmart debate.