Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...
Read More »Ogilvy/Dove and AKQA/H&M get WPP off to a Cannes Lions Grand Prix flyer
WPP is off to a flyer in this year’s (virtual) Cannes Lions – two years of entries – with Grand Prix for Ogilvy’s already celebrated Dove ‘Courage is beautiful’ pandemic campaign in Press and Publishing and David Miami’s ‘Moldy Whopper’ ...
Read More »Dove goes animated in Cartoon Network self-esteem tie-up
Ogilvy’s work for Unilever’s Dove over the years has given the brand a kind of good works halo but leaves the question: where does it go from here? A tie-up with Cartoon Network in a new series Steven Universe, exploring ...
Read More »Dove’s Facebook howler is a real beauty
Unilever’s Dove is in hot water for a Facebook ad that seems to show a black woman turning into a white one, courtesy of Dove. A somewhat abashed Unilever says “This did not represent the diversity of real beauty which ...
Read More »Unilever launches Baby Dove – is it eyeing a bid for Colgate-Palmolive too?
Unilever is busily reorganising itself to see off bidder-in-the-wings Kraft Heinz – exiting spreads (once the major part of its business), upping the dividend and slashing marketing (it seems). One way to make your self unpalatable to a predator is ...
Read More »Women don’t like advertising says new International Women’s Day survey from Engine
There’s a big new survey released today to coincide with International Women’s Day claiming, yes you’ve guessed it, that UK brands don’t adequately represent/speak to women. The research is from Engine’s Partners Andrews Aldridge. Among the findings are: 1/ 76 ...
Read More »Dove glams up courtesy of Mario Testino
At the other end of the female spectrum to Agent Provocateur – perhaps – is Unilever’s Dove. But Dove subjects – real women, no models etc – are getting the glam treatment from photographer Mario Testino and has agency Mariotestino+ ...
Read More »Dove discovers what really turns men on
Dove Portugal has picked up the ‘Real Beauty’ baton by wiring up blokes to a heart monitor and then showing them pics of various women, beginning with magazine cover model types. But then Dove shows them their nearest and dearest ...
Read More »Unilever says brands lead to a bright future
Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With ...
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