Tag Archives: dove

Ogilvy’s work for Unilever’s Dove over the years has given the brand a kind of good works halo but leaves the question: where does it go from here? A tie-up with Cartoon Network in a new series Steven Universe, exploring ...

Unilever’s Dove is in hot water for a Facebook ad that seems to show a black woman turning into a white one, courtesy of Dove. A somewhat abashed Unilever says “This did not represent the diversity of real beauty which ...

Unilever is busily reorganising itself to see off bidder-in-the-wings Kraft Heinz – exiting spreads (once the major part of its business), upping the dividend and slashing marketing (it seems). One way to make your self unpalatable to a predator is ...

There’s a big new survey released today to coincide with International Women’s Day claiming, yes you’ve guessed it, that UK brands don’t adequately represent/speak to women. The research is from Engine’s Partners Andrews Aldridge. Among the findings are: 1/ 76 ...

At the other end of the female spectrum to Agent Provocateur – perhaps – is Unilever’s Dove. But Dove subjects – real women, no models etc – are getting the glam treatment from photographer Mario Testino and has agency Mariotestino+ ...

Dove Portugal has picked up the ‘Real Beauty’ baton by wiring up blokes to a heart monitor and then showing them pics of various women, beginning with magazine cover model types. But then Dove shows them their nearest and dearest ...

Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With ...

Dove US is now calling its activities a “self-esteem” project and its latest campaign, from ‘creative content’ agency Evidently, rather than ‘Real Beauty’ originator Ogilvy, features young girls who want to change one thing about themselves. Dove suggests they don’t ...

A creative was telling me the other day how, these days, it’s not about what you sell but what you are. Presumably, in consequence, people will buy from you if they like you/think you’re good. If they don’t they won’t ...