Tag Archives: dove

Dove challenges beauty influencers with #DetoxYourFeed

Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...

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Ogilvy/Dove and AKQA/H&M get WPP off to a Cannes Lions Grand Prix flyer

WPP is off to a flyer in this year’s (virtual) Cannes Lions – two years of entries – with Grand Prix for Ogilvy’s already celebrated Dove ‘Courage is beautiful’ pandemic campaign in Press and Publishing and David Miami’s ‘Moldy Whopper’ ...

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Dove goes animated in Cartoon Network self-esteem tie-up

Ogilvy’s work for Unilever’s Dove over the years has given the brand a kind of good works halo but leaves the question: where does it go from here? A tie-up with Cartoon Network in a new series Steven Universe, exploring ...

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Unilever launches Baby Dove – is it eyeing a bid for Colgate-Palmolive too?

Unilever is busily reorganising itself to see off bidder-in-the-wings Kraft Heinz – exiting spreads (once the major part of its business), upping the dividend and slashing marketing (it seems). One way to make your self unpalatable to a predator is ...

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Dove glams up courtesy of Mario Testino

At the other end of the female spectrum to Agent Provocateur – perhaps – is Unilever’s Dove. But Dove subjects – real women, no models etc – are getting the glam treatment from photographer Mario Testino and has agency Mariotestino+ ...

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Dove discovers what really turns men on

Dove Portugal has picked up the ‘Real Beauty’ baton by wiring up blokes to a heart monitor and then showing them pics of various women, beginning with magazine cover model types. But then Dove shows them their nearest and dearest ...

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Unilever says brands lead to a bright future

Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With ...

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