Tag Archives: dove

Unilever launches Baby Dove – is it eyeing a bid for Colgate-Palmolive too?

Unilever is busily reorganising itself to see off bidder-in-the-wings Kraft Heinz – exiting spreads (once the major part of its business), upping the dividend and slashing marketing (it seems). One way to make your self unpalatable to a predator is ...

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Dove glams up courtesy of Mario Testino

At the other end of the female spectrum to Agent Provocateur – perhaps – is Unilever’s Dove. But Dove subjects – real women, no models etc – are getting the glam treatment from photographer Mario Testino and has agency Mariotestino+ ...

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Dove discovers what really turns men on

Dove Portugal has picked up the ‘Real Beauty’ baton by wiring up blokes to a heart monitor and then showing them pics of various women, beginning with magazine cover model types. But then Dove shows them their nearest and dearest ...

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Unilever says brands lead to a bright future

Unilever has been busily positioning itself as the Goody Two-Shoes of the commercial world over the past decade or so and now it’s made this ad (more corporate film actually), ‘Bright Future,’ putting its sustainable cards on the table. With ...

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Dove challenges Always with ‘self-esteem project’

Dove US is now calling its activities a “self-esteem” project and its latest campaign, from ‘creative content’ agency Evidently, rather than ‘Real Beauty’ originator Ogilvy, features young girls who want to change one thing about themselves. Dove suggests they don’t ...

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Animl rolls out Persil’s global #FirstDayOfSchool

A creative was telling me the other day how, these days, it’s not about what you sell but what you are. Presumably, in consequence, people will buy from you if they like you/think you’re good. If they don’t they won’t ...

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Pandora scores with ‘find the lady’ – Dove style

Danish jewellery firm Pandora has become a world giant, the third-biggest after Cartier and Tiffany. Now it’s ventured on to Dove territory with this film, made for Mother’s Day back in March but now an online phenomenon with over 4m ...

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