Ogilvy/Dove and AKQA/H&M get WPP off to a Cannes Lions Grand Prix flyer

WPP is off to a flyer in this year’s (virtual) Cannes Lions – two years of entries – with Grand Prix for Ogilvy’s already celebrated Dove ‘Courage is beautiful’ pandemic campaign in Press and Publishing and David Miami’s ‘Moldy Whopper’ in Outdoor. Design Grand Prix went to AKQA’s ‘Looop’ for H&M and Superunion for Notpla.

Ogilvy global ECD Daniel Fisher says: “It’s an amazing honour to get a Cannes Grand Prix, but this one is even more special because it’s a testament to the wonderful teamwork that took place between two Ogilvy offices (Toronto and London) and our Dove clients during those dark and scary first few days of lockdown.

“We never set out to win awards with this work – in fact we didn’t even set out to make an ad campaign. We just asked the question, ‘what can we do to help?’ and it grew from there.”

AKQA Group CEO Ajaz Ahmed says: “This win is a celebration of sustainability, collaboration and creativity — central priorities for our planet and industry. Congratulations and thank you to our team and H&M for achieving this trailblazing recognition.”

‘Courage is Beautiful’ was top of many people’s lists for Lions recognition (it won gold Lions too) but to win two categories is an outstanding (and deserved) achievement. There may well be more Lions to come. “Moldy Whopper,’ now two years old, is also likely to win more.

AKQA, now headlining the merged AKQA/Grey entity, continually pushes the boundaries of what agencies can do and its H&M win is also well merited. Looop is a product of its architecture partner Universal Design Studio.

Good news for WPP CEO Mark Read and his “creative transformation” mantra. And WPP’s new global CCO Rob Reilly has only just arrived.

This is a corrected version of an earlier story.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.