Dove goes animated in Cartoon Network self-esteem tie-up

Ogilvy’s work for Unilever’s Dove over the years has given the brand a kind of good works halo but leaves the question: where does it go from here?

A tie-up with Cartoon Network in a new series Steven Universe, exploring good old self-esteem for girls. The enemy seems to be not so good old social media.

Clever bit of content creation from Ogilvy.

MAA creative scale: 7.

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