Ogilvy’s work for Unilever’s Dove over the years has given the brand a kind of good works halo but leaves the question: where does it go from here?
A tie-up with Cartoon Network in a new series Steven Universe, exploring good old self-esteem for girls. The enemy seems to be not so good old social media.
Clever bit of content creation from Ogilvy.
MAA creative scale: 7.