Tag Archives: digital

Levy lays out tantalising glimpse of Publicis future

What are we to make of Maurice Levy’s musings about his and Publicis Groupe’s future? Levy hosted a confab in London (significant in itself as PG is really an Anglo-Saxon company these days) at which he promised two things. The ...

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W+K London rolls out global Finlandia campaign

Wieden+Kennedy London has produced a new global campaign for Brown-Forman’s Finlandia vodka, featuring work by fashion photographer Pierre Winther. The campaign, called ‘To The Life Less Ordinary,’ majors on outdoor and digital and positions Finlandia as a quirky choice; reflecting ...

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Now Sir Martin’s WPP tunes into dance music

Sir Martin being Sir Martin Sorrell of course, not another new rapper on the block. WPP is planning to invest up to $10m in SFX Music, Robert Sillerman’s new online media business built around dance music. Sillerman (left) says he ...

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It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows

Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming an old fart due to my broad lack of interest in the finer detail of the digital world. I’ve heard ...

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WPP goes fishing to land digital agency Salmon

We often muse in these pages about quite what sort of company WPP is and, more pertinently perhaps, what sort of company it intends to be. For years the assumption was that founder and CEO Sir Martin Sorrell just wanted ...

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