digital
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Agencies
I cocked up admits Publicis boss Maurice Levy – but where does Omnicom’s failed suitor go from here?
Publicis Groupe boss Maurice Levy (left) has admitted that the failed $35bn merger attempt with Omnicom has derailed his company…
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Surprise retreat as WPP’s Xaxis rolls XFP digital ad platform into independent operator AppNexus
WPP’s Xaxis data cum media buying platform has come under fire recently for, among other things, a lack of transparency…
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Advertisers
Stephen Whyte: the mind-frazzling task of choosing an agency when everyone says they can ‘do digital’
Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need…
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Advertisers
Giles Keeble: whatever happened to advertising ideas?
I hope this does not come across as an old fart’s lamentation for a supposed golden age. I’ve been thinking…
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Finance
Telegraph dumps editor Tony Gallagher in favour of US digital whizz Jason Seiken
A job at the Daily Telegraph used to be a job for life, even under the volatile ownership of disgraced…
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Why a connected world means it’s time for shopper marketing to escape the curse of shelf wobblers
Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They…
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Advertisers
DDB’s Bill Bernbach on the digital revolution – a few decades before it actually happened
Thanks to George Parker for this; Bill Bernbach, legendary founder of Doyle Dane Bernbach, saying in 1977 that ideas and…
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Advertisers
WPP’s Sorrell may revise his digital and emerging markets line when he reveals new numbers
Here’s a poser for Sir Martin Sorrell of WPP (left), who’s due to announce his first half numbers later this…
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