Tag Archives: digital

I hope this does not come across as an old fart’s lamentation for a supposed golden age. I’ve been thinking about the ads I see these days and number of (admittedly older) people have said that they no longer know ...

A job at the Daily Telegraph used to be a job for life, even under the volatile ownership of disgraced owner Conrad Black. Not any more though, under the hardly benign rule of the Barclay brothers, property tycoons who live ...

There’s a new kid on the block in the global marcoms stakes and it’s China’s BlueFocus, capitalised in China at $3.7bn. Now the PR and digital company has bought a majority stake (82.8 per cent) in the UK’s We Are ...

Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They look at the way shopper marketing is changing to reflect a world in which consumers can browse and shop at ...

Thanks to George Parker for this; Bill Bernbach, legendary founder of Doyle Dane Bernbach, saying in 1977 that ideas and the clever people who produce them are much more important than media and technology. Do the big shots of today’s ...

Here’s a poser for Sir Martin Sorrell of WPP (left), who’s due to announce his first half numbers later this week (and answer questions about how the PubliCom merger might affect WPP). A few stories have been leaking out, from ...

Maurice Levy’s Publicis Groupe increased first half profits by 15 per cent (to €314m) on a ten per cent increase in income (€1.8bn) on revenue of €3.3bn. Levy (left) claimed organic growth of five per cent, allaying some fears that ...

Honda Europe is planning to roll out 96 completely new customer websites in 2013 and the first is launched in Spain today. Honda’s digital agency is LBi. The new web presence aims to consolidate product ranges onto a single centralised ...

WPP CEO Sir Martin Sorrell (left) is pushing towards his target of 40 per cent of revenues from digital with two more small-ish acquisitions:New York’s Group SJR will will join the Hill & Knowlton PR network and South Africa’s Native. ...