Tag Archives: digital

Why a connected world means it’s time for shopper marketing to escape the curse of shelf wobblers

Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They look at the way shopper marketing is changing to reflect a world in which consumers can browse and shop at ...

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It’s boom boom time at Publicis Groupe says buoyant boss Maurice Levy

Maurice Levy’s Publicis Groupe increased first half profits by 15 per cent (to €314m) on a ten per cent increase in income (€1.8bn) on revenue of €3.3bn. Levy (left) claimed organic growth of five per cent, allaying some fears that ...

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Honda kicks off pan-European digital blitz with LBi

Honda Europe is planning to roll out 96 completely new customer websites in 2013 and the first is launched in Spain today. Honda’s digital agency is LBi. The new web presence aims to consolidate product ranges onto a single centralised ...

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Ever-acquisitive WPP buys digital outfits in New York and South Africa

WPP CEO Sir Martin Sorrell (left) is pushing towards his target of 40 per cent of revenues from digital with two more small-ish acquisitions:New York’s Group SJR will will join the Hill & Knowlton PR network and South Africa’s Native. ...

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