Tag Archives: digital

Production agency Zone UK has signed a joint venture with digital company Big DB for Big to create a full service digital offering, including CGI. The new company will be called Big Zone. Zone UK has a range of direct ...

Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is ...

Social marketing agency We Are Social has released its latest whopper Digital, Social and Mobile study covering 240 plus countries and it shows that: *The reported number of internet users around the world increased 20 per cent since the same ...

Foreign interlopers often receive a raw deal in the good old US of A, think of all the British agencies that came unstuck over there (most notably Saatchi & Saatchi when it bought Bates) as the natives extract stupendously high ...

The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which is a perfect time for the AdForum 2014 Summit. The “Summit” is where a gathering, gaggle, school or pack (choose ...

Publicis Groupe boss Maurice Levy (left) has admitted that the failed $35bn merger attempt with Omnicom has derailed his company as he announced just one per cent of organic growth in the third quarter of 2014. Revenue was €1.75bn, which ...

WPP’s Xaxis data cum media buying platform has come under fire recently for, among other things, a lack of transparency and the marcoms giant has moved swiftly and dramatically to remedy things. WPP is investing $25m and injecting its ‘Xaxis ...

Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need an advertising agency, a media agency and partners to help them with PR, promotions, direct marketing and perhaps design. In ...

I hope this does not come across as an old fart’s lamentation for a supposed golden age. I’ve been thinking about the ads I see these days and number of (admittedly older) people have said that they no longer know ...