Tag Archives: digital

Zone moves into digital with new company Big Zone

Production agency Zone UK has signed a joint venture with digital company Big DB for Big to create a full service digital offering, including CGI. The new company will be called Big Zone. Zone UK has a range of direct ...

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James Whitbread: three key factors driving out of home

Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is ...

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Stephen Whyte: the mind-frazzling task of choosing an agency when everyone says they can ‘do digital’

Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need an advertising agency, a media agency and partners to help them with PR, promotions, direct marketing and perhaps design. In ...

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Giles Keeble: whatever happened to advertising ideas?

I hope this does not come across as an old fart’s lamentation for a supposed golden age. I’ve been thinking about the ads I see these days and number of (admittedly older) people have said that they no longer know ...

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