As we put the finishing touches to our choice of UK agency of the Year I see that Wieden+Kennedy won digital agency of the year at the Campaign Big Awards and also Shots’ agency of the year (presumably honouring film ...
Read More »Zone moves into digital with new company Big Zone
Production agency Zone UK has signed a joint venture with digital company Big DB for Big to create a full service digital offering, including CGI. The new company will be called Big Zone. Zone UK has a range of direct ...
Read More »James Whitbread: three key factors driving out of home
Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is ...
Read More »We Are Social research shows there are now more mobile connections around the world than people
Social marketing agency We Are Social has released its latest whopper Digital, Social and Mobile study covering 240 plus countries and it shows that: *The reported number of internet users around the world increased 20 per cent since the same ...
Read More »Publicis needs to work hard to get $3.7bn of value out of Sapient and Sapient Nitro
Foreign interlopers often receive a raw deal in the good old US of A, think of all the British agencies that came unstuck over there (most notably Saatchi & Saatchi when it bought Bates) as the natives extract stupendously high ...
Read More »Michael Lee: is the ad agency dead – or changing dramatically into a new-style ally for clients?
The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which is a perfect time for the AdForum 2014 Summit. The “Summit” is where a gathering, gaggle, school or pack (choose ...
Read More »I cocked up admits Publicis boss Maurice Levy – but where does Omnicom’s failed suitor go from here?
Publicis Groupe boss Maurice Levy (left) has admitted that the failed $35bn merger attempt with Omnicom has derailed his company as he announced just one per cent of organic growth in the third quarter of 2014. Revenue was €1.75bn, which ...
Read More »Surprise retreat as WPP’s Xaxis rolls XFP digital ad platform into independent operator AppNexus
WPP’s Xaxis data cum media buying platform has come under fire recently for, among other things, a lack of transparency and the marcoms giant has moved swiftly and dramatically to remedy things. WPP is investing $25m and injecting its ‘Xaxis ...
Read More »Stephen Whyte: the mind-frazzling task of choosing an agency when everyone says they can ‘do digital’
Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need an advertising agency, a media agency and partners to help them with PR, promotions, direct marketing and perhaps design. In ...
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