digital
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Ad Tech
We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital…
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Ad Tech
Marianne Yallop: there’s media software for everything – but does it match up?
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend…
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Advertisers
IAB: mobile and video drive spectacular UK digital growth
UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update,…
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Ad Tech
Tech-based Sideshow buys digital conversion business Conversion.com
Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow…
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Advertisers
What’s in a name? Understanding the domain registration process
Are you hoping to break the doldrums of a 9-to-5 schedule in favour of an online business? It is no…
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Ad Tech
WARC claims that middle men (including agencies) ‘Tech Tax’ costs advertisers $30bn
We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his…
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Ad Tech
New WFA survey shows clients worried by digital evaluation – Ebiquity leads the media consultants
The media world is seemingly awash with auditors and consultants – and combos of the two – and the World…
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Ad Tech
GroupM: UK adspend holding up well but digital prospering at the expense of brands
WPP’s GroupM has raised its forecast for UK adspend this year slightly (to five per cent growth from its original…
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Ad Tech
Steve Payne of Kinetic: how technology is expanding out of home’s ad horizons
Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future…
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