We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital trends worldwide. As ever with these research offerings (and this is a biggie, 465 pages in all) it’s a combo ...
Read More »Marianne Yallop: there’s media software for everything – but does it match up?
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half,’ and the same is true today. But another ...
Read More »IAB: mobile and video drive spectacular UK digital growth
UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update, released today. The data, produced with PwC, shows a half yearly spend of £10.5bn, which is up 49% vs H1 ...
Read More »Tech-based Sideshow buys digital conversion business Conversion.com
Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow has just added Conversion.com, an optimisation business, to its repertoire, taking annual turnover to £30m and headcount to 250. Sideshow ...
Read More »What’s in a name? Understanding the domain registration process
Are you hoping to break the doldrums of a 9-to-5 schedule in favour of an online business? It is no surprise that countless entrepreneurs are now embracing such a lifestyle. It is estimated that more than 140,000 websites are registered ...
Read More »WARC claims that middle men (including agencies) ‘Tech Tax’ costs advertisers $30bn
We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his advertising was wasted, he just didn’t know which half, still obtains – and now industry researcher WARC has produced some ...
Read More »New WFA survey shows clients worried by digital evaluation – Ebiquity leads the media consultants
The media world is seemingly awash with auditors and consultants – and combos of the two – and the World Federation of Advertisers, which represents most big brands worldwide, has been looking into the issue. A new WFA study has ...
Read More »GroupM: UK adspend holding up well but digital prospering at the expense of brands
WPP’s GroupM has raised its forecast for UK adspend this year slightly (to five per cent growth from its original 4.1, a total of £18.9bn) and is forecasting 4.8 per cent for 2018 which should take it through £20bn. The ...
Read More »Steve Payne of Kinetic: how technology is expanding out of home’s ad horizons
Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future when it was released in 1982. Set in the year 2019, bounty hunter Rick Deckard, played by Harrison Ford, is ...
Read More »