Tag Archives: digital

More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half,’ and the same is true today. But another ...

UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update, released today. The data, produced with PwC, shows a half yearly spend of £10.5bn, which is up 49% vs H1 ...

Tech-based ad groups are the flavour of the last couple of years and one under the radar is Sideshow. Sideshow has just added Conversion.com, an optimisation business, to its repertoire, taking annual turnover to £30m and headcount to 250. Sideshow ...

Are you hoping to break the doldrums of a 9-to-5 schedule in favour of an online business? It is no surprise that countless entrepreneurs are now embracing such a lifestyle. It is estimated that more than 140,000 websites are registered ...

We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his advertising was wasted, he just didn’t know which half, still obtains – and now industry researcher WARC has produced some ...

The media world is seemingly awash with auditors and consultants – and combos of the two – and the World Federation of Advertisers, which represents most big brands worldwide, has been looking into the issue. A new WFA study has ...

WPP’s GroupM has raised its forecast for UK adspend this year slightly (to five per cent growth from its original 4.1, a total of £18.9bn) and is forecasting 4.8 per cent for 2018 which should take it through £20bn. The ...

Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future when it was released in 1982. Set in the year 2019, bounty hunter Rick Deckard, played by Harrison Ford, is ...

Marketers usually cut back budgets when times get tough – as they seem to be following the Brexit vote – but the new IPA quarterly Bellwether Report says they’re actually planning to spend more, chiefly on digital. This despite doom ...