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What’s in a name? Understanding the domain registration process

Are you hoping to break the doldrums of a 9-to-5 schedule in favour of an online business? It is no surprise that countless entrepreneurs are now embracing such a lifestyle. It is estimated that more than 140,000 websites are registered every day! However, not all of these will prove to be successful from a long-term perspective. This is partially due to the fact that they do not fully understand how the registration process works. Additionally, they might not have chosen the right name for their online address. How can you avoid making each of these costly (and potentially frustrating) mistakes?

Choosing the Correct Name for Your Business

Picking the right name for your venture can actually be much harder than you think. A good deal of brainstorming is required, so be prepared to devote some time towards this step. Think about your brand identity. What do you want to convey to the visitor? Are you trying to emphasise quality, customer service, a cutting-edge product, or a new industry standard? These should all be taken into account during the process. Of course, you can always derive a bit of inspiration by viewing your closest competitors or through the help of a few friends who appreciate what you are trying to achieve. Here are a few additional tips:

Shorter domain names are more memorable than long-tail phrases.
– The name should directly correlate with your business.
– Be sure to check if the name has already been taken.

Let us now take a look at the fundamentals of the registration process itself.

How Can You Register Your Website?

While you could choose the do-it-yourself approach, it is normally a better idea to use the quality services provided by third-party firms such as Shopify. You have the ability to search for a nearly limitless number of domains with a single click, so a good deal of time and effort can be saved. Assuming that the appropriate name has been chosen, you will be required to pay a small fee. This is the same regardless of which registrar you choose to employ. Then, the process of building a website will truly begin.

Once again, it is wise to utilise a website builder. This will help to expedite the process while still providing you with a number of powerful tools. A handful of technical options include:

– The ability to manage sub-domains.
– Optimising your content in accordance with SEO requirements.
– Embedding media such as images and flash videos.
– Creating blog posts and social media links.

So, we can seen that understanding domains is only one stage of the larger website creation process. However, many will argue that it is the most important. Without a properly registered name, you can never expect to reach your intended audience. This article is merely a rough outline of the concerns to address. However, appreciating these metrics is the best way to start off on the right “virtual” foot.

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