Partner Content

Talon’s Barry Cupples: developing an international footprint

How important is it to have an international footprint at a time when a global campaign can be executed at the flick of a switch from one location? “We thought long and hard about this,” says Talon Outdoor global CEO ...

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Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home

“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO Barry Cupples, “is thinking it’s a way of doing things better with fewer people. Of course it can be a ...

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Talon initiates digital Out of Home trading reset

Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital ...

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Talon strengthens its global programmatic Out of Home capabilities with Hivestack

New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home (OOH) agency, has announced a partnership between its US, international and German businesses with Hivestack, a global adtech leader in ...

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Sports marketing trends for 2021

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the ...

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