Partner Content

Happy holiday – and a generous New Year

Every year is different and, after Covid, nothing should surprise us. But 2022 certainly did and, mostly, not in a good way. But there were bright spots for many of us and MAA, embarking on its second decade, had a ...

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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address

The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner of Media Marketing Compliance told the US ProcureCon Marketing 2022 conference last week. In his opening remarks Broderick said that ...

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Four major developments the gambling industry has witnessed in 2022

Here are the four major developments in the industry in 2022. The gambling industry is gradually becoming one of the world’s biggest, and like most big industries, it’s constantly evolving and undergoing massive changes. The pandemic led to a massive ...

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Wonderhood Studios goes on a fishy house tour for Made.com debut

Online furniture retailer Made.com is putting its faith in Wonderhood Studios to help reverse its fortunes with a new pan-European campaign that claims the brand is “Never Ordinary.” This first manifestation of the new idea follows a man on a ...

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Jane Austin: can Ryan Reynolds make advertising fun again?

“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst ...

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