As the world reaches a pivotal moment in climate change and the future of Britain’s wildlife hangs in the balance, Ocean Outdoor is to support 13 environmental charities under its Drops In The Ocean programme. Two leading UK conservation organisations, ...
Read More »Ocean Labs: the appliance of science to experiential OOH
Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Award-winning Ocean Labs is the fastest-growing part of Ocean. One of its most exciting – and unique – products is On-screen AR (formerly LookOut.) ...
Read More »Ocean Outdoor UK CEO Phil Hall: how digital Out of Home is navigating a tricky economy
1/Ocean is a major Northern Europe media owner. The UK economy is reported to be lagging its European rivals. How is this playing out in Out of Home? We’re seeing a couple of interesting factors at play across 2022 and ...
Read More »Happy holiday – and a generous New Year
Every year is different and, after Covid, nothing should surprise us. But 2022 certainly did and, mostly, not in a good way. But there were bright spots for many of us and MAA, embarking on its second decade, had a ...
Read More »MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address
The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner of Media Marketing Compliance told the US ProcureCon Marketing 2022 conference last week. In his opening remarks Broderick said that ...
Read More »Four major developments the gambling industry has witnessed in 2022
Here are the four major developments in the industry in 2022. The gambling industry is gradually becoming one of the world’s biggest, and like most big industries, it’s constantly evolving and undergoing massive changes. The pandemic led to a massive ...
Read More »Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance
As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates of inflation seen in years and tough times are ahead according to the daily headlines. C-suite are openly discussing their ...
Read More »Wonderhood Studios goes on a fishy house tour for Made.com debut
Online furniture retailer Made.com is putting its faith in Wonderhood Studios to help reverse its fortunes with a new pan-European campaign that claims the brand is “Never Ordinary.” This first manifestation of the new idea follows a man on a ...
Read More »Jane Austin: can Ryan Reynolds make advertising fun again?
“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst ...
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