Partner Content

Jane Austin: can Ryan Reynolds make advertising fun again?

“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst ...

Read More »

8 eLearning myths you should ignore

In the last few years, eLearning has taken over the entire world and has cast a shadow on almost every industry. The flexibility, availability, and convenience that eLearning offers make it a worthwhile investment. It’s a cost-effective way to train ...

Read More »

Netflix woes hit streaming market – is it ads to the rescue?

So is it curtains for Netflix and, indeed, all the other streaming services? Netflix shares lost 40% of their ‘value’ when it announced that its seemingly remorseless subscriber growth had gone into reverse. There was also a tide of anecdotal ...

Read More »

Talon Outdoor shows programmatic OOH delivers better results than online channels

Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research ...

Read More »

Sports betting: what do tipsters pay attention to when predicting odds?

Advertising is a key method any industry uses to expand. By letting more people know about them through popular media channels, companies involved in a sector can reach a much wider audience. This has certainly been true when it comes ...

Read More »