Diageo’s Johnnie Walker whisky is apparently reviewing its ad account, which has been been with BBH since 1999. The agency produced the famous ‘Keep Walking’ campaign which was topped up recently by this epic in Brazil, with sister agency Neogama. ...
Read More »Becks goes roamin’ in the gloamin’ for Haig Club
Drinks giant Diageo has launched a new whisky called Haig Club, fronted by David Beckham (who I wouldn’t see as a whisky drinker myself). It comes in a horrible blue bottle which would be more appropriate for scent or mouthwash. ...
Read More »72andSunny blasts Double Black into Africa
The world’s big companies are still chasing ’emerging markets’ despite such markets’ tendency to burst into flames from time to time. Africa is the latest port of call, particularly for what we used to call ‘the beerage.’ We’ve had Guinness ...
Read More »Has BBH produced the great ad we’ve been waiting for?
We’ve been waiting for a great ad from a British agency all year and the ever-reliable BBH has, at least, produced a contender. The agency has a way with booze (Johnnie Walker for example) and it’s produced an intriguing effort ...
Read More »Now Ballantine’s joins the whisky rush to TV via M&C
The other day we had Diageo’s Johnnie Walker Red Label making a foray into Game Of Thrones territory in a bid to attract younger drinkers (still don’t get that one) and today we have Ballantine’s (owned by Pernod Ricard of ...
Read More »Johnnie Walker Red plays Game Of Thrones
Funny old drink Scotch whisky, drunk in heroic quantities all over the world but still regarded, it seems, as dull old stuff in the British Isles – the bits outside Scotland anyway. And Diageo’s Johnnie Walker Red Label, although a ...
Read More »New integrated marketing consultancy Flock makes pitch review debut for £50m Dixons
There’s a new kid on the block in the burgeoning agency search business, Flock Associates set up earlier this year by former Saatchi & Saatchi EMEA and Aegis Europe boss Simon Francis (left). Flock has been hired to handle the ...
Read More »Michael Lee of Madam: How decoupling via production specialists is changing the agency world
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency search consultancy Madam. My first job in advertising was in an ad agency production department – that area of an ...
Read More »Smithwick’s ad shows Adam & Eve effect on DDB
Two years ago or so Omnicom shelled out a maximum £60m for London indie agency Adam & Eve (of John Lewis fame, itself a breakaway from Y&R). A&E was merged with DDB in London, one of the key Omnicom agency ...
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