Tag Archives: diageo

72andSunny blasts Double Black into Africa

The world’s big companies are still chasing ’emerging markets’ despite such markets’ tendency to burst into flames from time to time. Africa is the latest port of call, particularly for what we used to call ‘the beerage.’ We’ve had Guinness ...

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Has BBH produced the great ad we’ve been waiting for?

We’ve been waiting for a great ad from a British agency all year and the ever-reliable BBH has, at least, produced a contender. The agency has a way with booze (Johnnie Walker for example) and it’s produced an intriguing effort ...

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Now Ballantine’s joins the whisky rush to TV via M&C

The other day we had Diageo’s Johnnie Walker Red Label making a foray into Game Of Thrones territory in a bid to attract younger drinkers (still don’t get that one) and today we have Ballantine’s (owned by Pernod Ricard of ...

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Johnnie Walker Red plays Game Of Thrones

Funny old drink Scotch whisky, drunk in heroic quantities all over the world but still regarded, it seems, as dull old stuff in the British Isles – the bits outside Scotland anyway. And Diageo’s Johnnie Walker Red Label, although a ...

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