Becks goes roamin’ in the gloamin’ for Haig Club

Drinks giant Diageo has launched a new whisky called Haig Club, fronted by David Beckham (who I wouldn’t see as a whisky drinker myself). It comes in a horrible blue bottle which would be more appropriate for scent or mouthwash.

In it Dave and a few pimped-up friends take to the Scottish Highlands to wander around (as you do) – almost drinking Haig Club.

Aimed at the Chinese market, no doubt.

From adam&eveDDB, directed by Guy Ritchie.

Oh dear.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. “I’m Dave Beckham. Buy this whisky!”

    Overpriced surplus liquid from a third-tier producer, not that that matters to anyone who would consider buying it.