Drinks giant Diageo has launched a new whisky called Haig Club, fronted by David Beckham (who I wouldn’t see as a whisky drinker myself). It comes in a horrible blue bottle which would be more appropriate for scent or mouthwash.
In it Dave and a few pimped-up friends take to the Scottish Highlands to wander around (as you do) – almost drinking Haig Club.
Aimed at the Chinese market, no doubt.
From adam&eveDDB, directed by Guy Ritchie.