Tag Archives: diageo

Mother beats star line-up to win Diageo’s Baileys

Diageo has picked Mother London to handle Irish liqueur Baileys globally. Baileys quit BBH earlier this year saying it was going to handle the account in-house, as it did with Johnnie Walker (also at BBH). Anomaly was subsequently appointed to ...

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Now Diageo exits troubled BBH

BBH appears to have shown big client Diageo the door, after losing Johnnie Walker to Anomaly. Despite the honeyed words coming both parties there’s no doubt that the loss of Johnnie Walker, for which BBH had produced outstanding work over ...

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Gordon’s takes on designer gins with Gordon The Boar

Gordon’s gin, which owner Diageo says is the world’s best-selling London Dry Gin, is debuting a new brand character – ‘Gordon The Boar’ – in a holiday campaign breaking today (Christmas Eve). Presumably it’s from BBH, Gordon’s agency of record, ...

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Johnnie Walker walks out of BBH into Anomaly

BBH New York’s ‘The Next Step’ ad for Johnnie Walker that we reported on yesterday was even more valedictory than we thought, brand owner Diageo has just moved the business to Anomaly from BBH London. BBH repitched against Anomaly, BBDO, ...

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BBH takes the girls out in new global Baileys campaign

Last year BBH produced an arty Busby Berkeley-style epic for Baileys. This year it’s going all ‘fun girls’ in a new global holiday campaign. It’s reminiscent, in intention at least, of Mother’s ‘Here Come The Girls’ for Boots. Hmm. Baileys ...

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Neogama/BBH saddles a winner for White Horse

BBH in London may be having its travails with client Diageo (which is reviewing BBH’s Johnnie Walker account for some reason) but Neogama/BBH in Brazil is firing on all cylinders for another Diageo whisky brand, White Horse. Not sure about ...

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