Tag Archives: diageo

Maybe branded content really is on the way back. Reese Witherspoon’s Hello Sunshine company is behind a new series of such films for Diageo’s Baileys. A couple of weeks ago we had Balmain in collaboration with Channel 4. Witherspoon’s company ...

Drinks giant Diageo has shortlisted inclumbent Dentsu Aegis’ Carat, Publicis Media and Omnicom’s PHD for its global media planning and buying account, worth an estimated $1bn. Diageo brands include Johnnie Walker, Guinness and Smirnoff. In the pitch, like some other ...

Diageo’s Captain Morgan rum has found itself in spots of bother with its ‘Live Like the Captain’ campaign, chiefly because you’re not allowed to say much, if anything, about booze. So Anomaly New York has come up with the ingenious ...

Great minds think alike it seems, in agency land anyway. Shortly after Anomaly launched a refreshing ‘gin time’ campaign for Diageo’s Gordon’s, Mother has done pretty much the same for Diageo’s Baileys with a number of executions on the theme ...

Another big media review has ended but this time with no dramatic changes: Dentsu Aegis has retained the bulk of spirits giant Diageo’s $2.3bn global media account including the $800m or so it spends in the US. WPP’s Mindshare will ...

Drinks giant Diageo is reviewing its £1.6bn global media account, the latest of a string of major advertisers searching for the holy grail of more media for less money. Dentsu Aegis’ Carat appears to handle the bulk of the account. ...

Chime Communications has found a real heavyweight to be its next chairman; Paul Walsh (left), former CEO of drinks giant Diageo. Walsh, who stepped down from Diageo after 15 years in the top job, succeeds Lord Davies. Walsh has also ...

Beer brands are being batted around like shuttlecocks these days as the £71bn merger of brewing giants AB InBev and SABMiller lumbers to a conclusion and the latest move is Diageo’s sale of its 57 per cent stake in Jamaican ...

Here’s an interesting one, Diageo-owned single malt whisky Lagavulin is running an online film starring Parks and Recreation actor Nick Offerman – 45 minutes of Nick savouring the stuff without, it seems, any dialogue. Can’t say I’ve watched all 45 ...