Tag Archives: diageo

Anomaly dodges booze critics with Captain Morgan captains

Diageo’s Captain Morgan rum has found itself in spots of bother with its ‘Live Like the Captain’ campaign, chiefly because you’re not allowed to say much, if anything, about booze. So Anomaly New York has come up with the ingenious ...

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Diageo unveils new Baileys strategy: drink more

Great minds think alike it seems, in agency land anyway. Shortly after Anomaly launched a refreshing ‘gin time’ campaign for Diageo’s Gordon’s, Mother has done pretty much the same for Diageo’s Baileys with a number of executions on the theme ...

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Dentsu Aegis retains $2.3bn Diageo global media

Another big media review has ended but this time with no dramatic changes: Dentsu Aegis has retained the bulk of spirits giant Diageo’s $2.3bn global media account including the $800m or so it spends in the US. WPP’s Mindshare will ...

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Now Diageo reviews £1.6bn global media

Drinks giant Diageo is reviewing its £1.6bn global media account, the latest of a string of major advertisers searching for the holy grail of more media for less money. Dentsu Aegis’ Carat appears to handle the bulk of the account. ...

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Chime Communications signs former Diageo boss Paul Walsh as new chairman

Chime Communications has found a real heavyweight to be its next chairman; Paul Walsh (left), former CEO of drinks giant Diageo. Walsh, who stepped down from Diageo after 15 years in the top job, succeeds Lord Davies. Walsh has also ...

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Diageo offers up a 45-minute silent epic for Lavagulin

Here’s an interesting one, Diageo-owned single malt whisky Lagavulin is running an online film starring Parks and Recreation actor Nick Offerman – 45 minutes of Nick savouring the stuff without, it seems, any dialogue. Can’t say I’ve watched all 45 ...

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Mother beats star line-up to win Diageo’s Baileys

Diageo has picked Mother London to handle Irish liqueur Baileys globally. Baileys quit BBH earlier this year saying it was going to handle the account in-house, as it did with Johnnie Walker (also at BBH). Anomaly was subsequently appointed to ...

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