diageo
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Baileys goes to the movies with Hello Sunshine
Maybe branded content really is on the way back. Reese Witherspoon’s Hello Sunshine company is behind a new series of…
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Diversity champion Diageo names pitching media agencies – but when will they be paid?
Drinks giant Diageo has shortlisted inclumbent Dentsu Aegis’ Carat, Publicis Media and Omnicom’s PHD for its global media planning and…
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Anomaly dodges booze critics with Captain Morgan captains
Diageo’s Captain Morgan rum has found itself in spots of bother with its ‘Live Like the Captain’ campaign, chiefly because…
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Diageo unveils new Baileys strategy: drink more
Great minds think alike it seems, in agency land anyway. Shortly after Anomaly launched a refreshing ‘gin time’ campaign for…
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Dentsu Aegis retains $2.3bn Diageo global media
Another big media review has ended but this time with no dramatic changes: Dentsu Aegis has retained the bulk of…
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Now Diageo reviews £1.6bn global media
Drinks giant Diageo is reviewing its £1.6bn global media account, the latest of a string of major advertisers searching for…
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Agencies
Chime Communications signs former Diageo boss Paul Walsh as new chairman
Chime Communications has found a real heavyweight to be its next chairman; Paul Walsh (left), former CEO of drinks giant…
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Heineken buys Red Stripe from Diageo as merger mania takes over the beer market
Beer brands are being batted around like shuttlecocks these days as the £71bn merger of brewing giants AB InBev and…
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Diageo offers up a 45-minute silent epic for Lavagulin
Here’s an interesting one, Diageo-owned single malt whisky Lagavulin is running an online film starring Parks and Recreation actor Nick…
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