Diageo’s Captain Morgan rum has found itself in spots of bother with its ‘Live Like the Captain’ campaign, chiefly because you’re not allowed to say much, if anything, about booze.
So Anomaly New York has come up with the ingenious wheeze of an almost one word script – ‘Captain’ – in a new global campaign. Featuring an array of captains including England cricket one day skipper Eoin Morgan and footballer Rio Ferdinand (was he captain of Man U?)
It’ll probably be panned for featuring tavern-haunting role models.
MAA creative scale: 7.