Diageo offers up a 45-minute silent epic for Lavagulin

Here’s an interesting one, Diageo-owned single malt whisky Lagavulin is running an online film starring Parks and Recreation actor Nick Offerman – 45 minutes of Nick savouring the stuff without, it seems, any dialogue.

Can’t say I’ve watched all 45 minutes but that’s what it says here.

Funny about Scotch: campaigns are either all reverential or, now and then, there are attempts to position it as ‘fun time,’ a mixer or whatever. That never seems to work although I can recall whisky and Coke doing it for me in my youth.

Anyway, here’s Nick.

MAA creative scale: 0-10 (answers on a postcard please).

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