We’ve been waiting for a great ad from a British agency all year and the ever-reliable BBH has, at least, produced a contender.
The agency has a way with booze (Johnnie Walker for example) and it’s produced an intriguing effort for another Diageo brand Baileys.
Baileys may be as naff as it comes in the drinks trade but this ‘Nutcracker’ ballet-themed opus is anything but.
But a great ad? Maybe.