Tag Archives: debenhams

Last November, JWT delivered what may well have been Debenhams’ final Christmas blockbuster TV ad, with a big budget retelling of the Cinderella story. Days later, Mother was awarded the business with a brief to focus on social shopping. The ...

Mother will be reflecting that there is some justice in the world as it’s been appointed to handle leading department store Debenhams, less than a year after it lost its signature Boots account to Ogilvy in a WPP-inspired global deal. ...

Is this JWT’s swan song for Debenhams, currently reviewing its creative account? Amazing how agencies produce their best work when the pressure’s off. A modern take on Cinderella, with a black and white relationship, de rigueur this year. Sweet. The ...

Debenhams has departed JWT after eight years and shortlisted Karmarama, Mcgarrybowen, Mother and Mary Portas’ retail specialist Portas. Eight years isn’t a bad run at such a retailer; Debenhams always seems in danger of joining other high street casualties but ...

Boots may be part of the giant Walgreens Boots Alliance – which describes itself as the first global pharmacy-led, health and wellbeing enterprise – but its advertising (in the UK at least) positions itself artfully as a kind of commercial ...

Who’d be a British retailer in 2014. As the unseasonal sun beats down on London we have Debenhams (not a bad shop at all) out of the Christmas traps with this effort from JWT, ‘Found It.’ There’s a bit of ...

Walk into the lobby of any of the biggest brands around the world, and you’re likely to see the kind of content marketing that the people with the purse strings like. Art. Art impresses; art communicates; art has impact. Ever ...

Don’t’cha love Christmas ads? We’re still waiting for Marks & Sparkle’s epic which is due out on Wednesday (I think) but we know it features Rosie Huntington-Whitely (a posh model) and a Highland Terrier. And the big event, as ever, ...