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Who’d be a British retailer in 2014. As the unseasonal sun beats down on London we have Debenhams (not a bad shop at all) out of the Christmas traps with this effort from JWT, ‘Found It.’
There’s a bit of John Lewis and lots of glitter plus a rousing soundtrack that ends, for some reason, with the exhortation to ‘all stand together.’ For what?
But, as we said earlier, retail is tough these days and you have to sympathise with client and agency in their quest to promote the glory of Christmas shopping. Bearing all this in mind, what’s our considered verdict?
Pants.
