ID Comms

Debenhams and JWT confounded by Christmas

Who’d be a British retailer in 2014. As the unseasonal sun beats down on London we have Debenhams (not a bad shop at all) out of the Christmas traps with this effort from JWT, ‘Found It.’

There’s a bit of John Lewis and lots of glitter plus a rousing soundtrack that ends, for some reason, with the exhortation to ‘all stand together.’ For what?

But, as we said earlier, retail is tough these days and you have to sympathise with client and agency in their quest to promote the glory of Christmas shopping. Bearing all this in mind, what’s our considered verdict?

Pants.

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christmas campaign debenhams featured found it jwt london

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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